Alaska Dan Proposal
Tanner Johnson
505 470-7331
gnarlymesa.com
I am an experienced photographer and social media manager with strong background working for active lifestyle brands.
Extensive photo and social media experience over the last 10 years
Brand photography and retail experience includes Hoka, Skinny Raven Sports
Publications in REI point of purchase display and customer info handouts
Managed social media for Skinny Raven Sports
In addition to training materials for staff on merchandise
Proposed for Alaska Dan:
Primary Photography / Videography
Photos / video for social, website, email marketing, print materials, signage, advertising assets.
Shoot and deliver for marketing: social, email, web, and retailer assets
50+ of high quality
Focus on lifestyle photography - may include photo excursions (fishing, hiking, cycling, sightseeing, boating, etc)
Photos focused on in-the-field usage of Alaska Dan eyewear
Social Media Management
Responsible for planning and executing a 2023 social media plan for Alaska Dan.
Deliver social media calendar (May 15-Sept 30)
Will be developed with CP, focusing on target markets and demographics
Plan will include 3+ post/week; with targeted ads, social media reels and other recommended strategies
Platform cover photos, new product releases, community
Build presence on primary social media platforms: Facebook, Instagram
Develop and execute strong branding elements and voice for social channels
Post and respond to daily interaction with customers; notify CP and DP with an relevant feedback/input/responses from customers.
Messaging and content will align with larger overall marketing strategies targeting tourists and locals
Help drive sales through retailers and online shopping
Retail / General Marketing Support
Provide feedback/input on other retail/marketing ideas as needed; marketing opportunities, retail experience for customer as well as retailer staff.
2023 Monthly Marketing
$1,800/month: May-September